Dieter Rams, a German professor emeritus and industrial designer came up with 10 principles of good design. In a few words, most of his points made sense to our modern day products. Rams made a few good points on how a well curated product design would last longer, preserve our environment and would be innovative and powerful. I chose to talk about two of Dieter Rams’ points, both of which that i disagree with.

The first principle of a “good design is unobtrusive. Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression” (Dieter Rams). I disagree with Dieter Rams on this point. I believe that at times, a product is designed not only to service a purpose but to be used as a decorative tool. In our world today, we not only look for products to make our lives better, but to also have them around our home for decorative purposes. All products nowadays are made to look unique and to fit our high expectations of products, therefore all products are curated to fit that standard.  An example of a product designed not only to fit its purpose could be any kitchen appliance. A coffee machine in a kitchen would not only be used to freshly brew coffee but its design depicts modernness and gives the outlook of a reputation built for the purpose of prestige.

The second principle by Dieter Rams is a “good design is aesthetic. The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful” (Dieter Rams). In this principle, Dieter was going against what he said previously about a good design being unobtrusive, “ products fulfilling a purpose are like tools. They are neither decorative objects nor works of art” (Dieter Rams 10 Principles Of Good Design). Here, Rams was saying that only skilfully carried out objects could be beautiful, forgetting that he said that an object should neither be a decorative object or work of art. On another note, I believe that at times, objects don’t have to be beautiful in order to fulfil their purpose. For example, having an authentic piece of furniture in a modern place would give the place a fresher outlook.

In conclusion, some of the points Dieter said made sense and have good reasoning, but I chose to talk about two of the points i do not completely agree with because I believe that in our modern world, we do look for more than one thing in the products/objects we buy.

“Dieter Rams 10 Principles Of “Good Design””. ArchDaily. N.p., 2017. Web. 25 Jan. 2017. http://www.archdaily.com/198583/dieter-rams-10-principles-of-%25e2%2580%259cgood-design%25e2%2580%259d

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